The State Of Zero-Party Data Platforms, 2024

May 20th, 2024

With contributors:

Emily Collins , Anna Hoskins , Christine Turley

Summary

As companies strive to understand their customers and minimize the impact of data deprecation, zero-party data continues to be a key piece in companies’ customer data strategies. Zero-party data platforms have responded in kind, supporting a broader array of use cases and strengthening integration capabilities to ensure brands optimize their use of zero-party data. This report outlines the market forces driving demand for zero-party data platforms, common use cases, and key questions brands should ask when considering implementing zero-party data experiences.

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