Trends Report

The Sweden Banking Customer Experience Index Rankings, 2023

How Swedish Banking Brands Earn Loyalty With The Quality Of Their Experience

November 6th, 2023
With contributors:
Martin Gill , William Dahlgren , Ayse Yedekci-Schelhaas , Victoria Manes , Julia Swerdlow , Shayna Neuburg


How well do leading Swedish banking brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of five banking brands in Sweden that we analyzed as part of the European Customer Experience Index (CX Index™). We also unveil trends in CX quality and the role that emotion plays in CX. CX professionals at Swedish banking brands can use this report to inform their ongoing improvement efforts.

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