Business Case Report

The Executive’s AI Primer

Spot Hype, Doomed Projects, And AI-Washed Solutions — And Provide The Leadership Your AI Teams Need

August 24th, 2023
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
Jeremy Vale, Researcher
Jeremy Vale Researcher
Rowan Curran, Senior Analyst
Rowan Curran Senior Analyst
With contributors:
Aaron Katz , Mike Gualtieri , Michele Goetz , Evan Megan , Demi Starks

Summary

AI is critical for your competitiveness as it helps you transform any activity that involves data — i.e., every part of your business. All executives need to make strategic decisions about how and where to leverage AI technologies, but few have experience with them, causing misconceptions that lead to poor outcomes, wasted resources, and resistance to future initiatives. Use this guide to develop an understanding of AI and avoid the biggest pitfalls.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.