Essentials Report

The Technology Strategy Research Guide For Digital Commerce

August 6th, 2024
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Chuck Gahun , Lily Varon , Lauren Cevallos , Kate Leggett , George Lawrie , Delilah Gonzalez

Summary

As digital commerce leaders seek to accelerate business results and become ever more adaptive and resilient, they must select and scale their platforms and partners strategically. Tech teams must prioritize a flexible, modular ecosystem and identify software and vendors that align with the future state of the business and understand their unique industry needs. To help digital leaders at retail and brand organizations with their customer-facing tech selection, this report provides an overview of Forrester’s most important customer-facing tech strategy reports for your role and industry.

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