The Forrester Thought Leadership Development Model

June 5th, 2019

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Summary

For many B2B companies, thought leadership content is neither thoughtful nor leading: too often, it is thinly disguised product literature or an undifferentiated attempt to latch on to an existing trend. A wide gap exists between the mundane material being produced and what audiences find to be innovative and thought-provoking. In this report, we introduce the Forrester Thought Leadership Development Model, a five-phase approach to the creation of thought leadership themes and content that elevate an organization’s perception in the market.

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