Trends Report

The Three Archetypes Of Service Providers

Aligning Your Positioning And Portfolio With Client Stakeholder Objectives

September 5th, 2008
With contributors:
Thomas Mendel, Ph.D. , Euan Davis


The IT service provider market is undergoing a major transformation that will have a profound impact on how providers design and structure their portfolio and conduct their go-to-market approach. Service providers have traditionally used labels like business consultant, systems integrator, outsourcer, and telco as a way to tell the market about their background and focus. However, in today's market, these labels are meaningless when competing for client business, as they fail to articulate how the services delivered will provide business value to customers. In this report, Forrester introduces a new taxonomy for business and IT services that should help provider strategists align their service portfolio with the business objectives of their customers' decision stakeholders and allow them to identify the right service provider archetype for their organization.

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