Best Practice Report

The Three Pillars Of Agency Enablement

November 21st, 2019

Summary

B2B marketers rely on agencies to supplement internal resources either on an ongoing basis or for project-based needs. Most organizations fail to properly onboard agencies and lack ongoing programs for learning, which can limit the effectiveness of agency relationships. Firms that establish ongoing agency enablement programs benefit from strong relationships and improved agency deliverables. This report helps organization leaders maintain an effective agency partner program by demonstrating the three training and implementation requirements critical to high-level agency partner performance.

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