Summary
The four largest traditional software vendors — IBM, Microsoft, Oracle, and SAP — compete around business process platform software. This broader software segment covers all the components that independent software vendors (ISVs) need to create a packaged or custom application, as well as those that system integrators leverage to deliver integration projects. Although the four vendors compete in the same space — with application servers, business process management suites, and enterprise service bus infrastructure software products — their market approaches could not be more different. This SWOT report is a strategic assessment of the vendors' portfolio strategies and their potential fit with ISVs' and system integrators' value contributions.
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