Trends Report

The Top Five User Complaints About Innovation Management Tools

Customer Education Is Critical To Secure Providers' Long-Term Success

September 8th, 2008
With contributors:
Navi Radjou , Edward Radcliffe

Summary

Until recently, the market for innovation management tools did not exist; only recently has it grown into a noteworthy niche solutions market. As is normal with an emerging technology market, the solutions are sufficiently powerful, but lack of user awareness creates a powerful barrier to market growth and provider success. Forrester's interactions with the early adopters have already demonstrated a pattern of common complaints and misconceptions about innovation management tools. By understanding the root causes of the top five user concerns, providers can take concrete steps to gain customer loyalty and plan their forward-looking growth strategy as innovation management tools enter the mainstream market.

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