Summary
Until recently, the market for innovation management tools did not exist; only recently has it grown into a noteworthy niche solutions market. As is normal with an emerging technology market, the solutions are sufficiently powerful, but lack of user awareness creates a powerful barrier to market growth and provider success. Forrester's interactions with the early adopters have already demonstrated a pattern of common complaints and misconceptions about innovation management tools. By understanding the root causes of the top five user concerns, providers can take concrete steps to gain customer loyalty and plan their forward-looking growth strategy as innovation management tools enter the mainstream market.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).