Summary
Growth of the mobile Web has been limited by poorly designed sites that are difficult to find. But a new lineup of devices, major carrier investments, and innovations by a few leaders like Google and Yahoo! promise to expose the hidden value of mobile Web experiences. Companies contemplating their mobile Web strategies should get to know their users, provide channel-appropriate content, choose the right mobile interaction, test on multiple devices, and view the mobile experience as part of a multichannel strategy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).