Trends Report

The Top Retail Commerce Initiatives For 2024

Retail And Brand Pros Reveal Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year

February 20th, 2024
With contributors:
Ian Jacobs , Taylor Hansen , Shayna Neuburg


In Q3 2023, we surveyed and interviewed 95 retail and brand pros to understand which of the most talked about commerce initiatives they feel their top investments will be over the coming 18 months. We scored these 30 initiatives based on each interviewee’s ranking, categorizing them into top, mid, and lowest priorities, and aggregated their answers into a single priority list. This research gives digital business and commerce executives insights into the areas of transformation that retail brands are prioritizing — despite what buzzwords get the most press.

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