Best Practice Report

The Top Three Content Curation Challenges And How To Solve Them

June 16th, 2021
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
With contributors:
Phyllis Davidson , Lisa Gately , Christine Polewarczyk , Jennifer Bullock

Summary

B2B organizations strive to deliver the right content to the right person at the right time. However, as content repositories grow, so does the percentage of obsolete, irrelevant files. The impact of this is noticeable — according to Forrester benchmark data, low quality is the top reason for underuse of internal and external content. Technology features like expiration management can help organizations keep content correct and current. In this report, we describe the three policies that are necessary for effective content curation: standardizing date information and making it visible, customizing expiration guidelines for different content life spans, and optimizing roles and responsibilities.

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