Best Practice Report

The Top Three Content Curation Challenges And How To Solve Them

June 16th, 2021
With contributors:
Phyllis Davidson , Lisa Gately , Christine Polewarczyk , Jennifer Bullock


B2B organizations strive to deliver the right content to the right person at the right time. However, as content repositories grow, so does the percentage of obsolete, irrelevant files. The impact of this is noticeable — according to Forrester benchmark data, low quality is the top reason for underuse of internal and external content. Technology features like expiration management can help organizations keep content correct and current. In this report, we describe the three policies that are necessary for effective content curation: standardizing date information and making it visible, customizing expiration guidelines for different content life spans, and optimizing roles and responsibilities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.