Trends Report

The Total Cost Of Social Listening

Building A Social Listening Business Case

March 1st, 2016
Samantha Ngo, null
Samantha Ngo
With contributors:
Mary Pilecki , Emily Miller , Rachel Birrell


Social listening has proven its value in the marketing world, and monitoring social data is the status quo. But as social listening platforms advance and converge and compete with social relationship platforms, we're often asked these questions: "How much will these tools cost?" and "Where is there give and take?" B2C marketing pros must expect listening budgets to vary based on the level and complexity of their goals and find the tools to match their strategy. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data from Forrester's North American Consumer Technographics® Online Benchmark Survey (Part 1), 2015, and Forrester's Q1 2015 Global Social Relationship Platform Wave™ Online Survey.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.