Trends Report

The Trifecta That Makes A Best-In-Class Retail Media Network

October 25th, 2022
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Joanna O'Connell , Taylor Hansen

Summary

Aside from connected TV, retail media is the fastest-growing sector of digital marketing. One company, Amazon, comprises the majority of the space in the US. However, others are growing rapidly. This report summarizes the characteristics of the companies that are growing most rapidly: those that are delivering detailed dashboards and performance reports, automation for ad placements, and plenty of ad inventory.

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