Best Practice Report

The Trust Imperative In Singapore, 2021

Understanding The Benefits, Risks, And Opportunities Of Trust

August 6th, 2021
With contributors:
Frederic Giron , Anjali Lai , Sukriti Dangi , Bill Nagel


Consumers want the organizations they deal with to have their best interests at heart as well as a clear set of values that they put before profits. Trusted organizations build unbreakable bonds with customers; attract the best, most dedicated talent; and create inimitable engagement models with partners and emerging technologies — all while minimizing risk. This report, which is based on a study of consumers in the US, the UK, France, Singapore, and India, dives deep into the data from Singapore to gain insights into how to build trust among customers and employees there.

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