Trends Report

The Visionary's Guide To Digital Store Planning

Strategic Plan: The Digital Store Playbook

March 5th, 2020
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributors:
Martin Gill , Laura Koetzle , Madeline Cyr , Nicole Murgia

Summary

A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology will transform the store and the skills to influence others in the firm to buy into that vision. Infusing digital into the retail store is gaining traction, but pioneering leaders still face process, technology, and measurement challenges. This report shows digital business leaders what it takes to execute a digital store transformation and when it's right to deliver their digital store plan. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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