The Web Conversion Optimization Framework

January 1st, 2018

With contributor:

Barbie Mattie

Summary

Because of technology evolution and increased data availability, users’ expectations of a high-quality website have changed. Web conversion optimization (WCO) is the process of increasing the conversion of website visitors from unknown to known by creating environments that attract, engage, and qualify targeted visitors. In this report, we describe the phases of web conversion optimization that can help digital marketers design experiences that align with visitor expectations and increase conversion rates.

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