Summary
Security and risk professionals should read this research to understand the growth in the customer identity and access management (CIAM) market over the next five years. Increased focus on seamless, low-friction online customer service as well as regulations like PSD2 and open banking are driving growth in the CIAM market. North America has the largest share of the CIAM market at 59%, reflecting the fact that online security, customer service, and security experience play a significant role in the customer journey in that region. Retail/e-commerce and financial services dominate the CIAM market, due to having already invested the most in CIAM, being hit hardest by the pandemic, and facing the greatest transformation challenges. For more information, watch Video: The Five Pillars Of A Robust And Resilient CIAM Strategy and schedule an inquiry.
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