Summary
Facing toughening competitive conditions, Thoughtworks, a global technology consultancy, reimagined marketing’s role in fueling the growth engine. Core to this transformation, Thoughtworks’ marketing leadership recognized how a finely tuned growth engine depends on consistent and high-quality insights. In this case study, we highlight how Thoughtworks developed a solid analytics foundation and paired it with genAI-powered capabilities to create a new level of insights and drive business growth.
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