Best Practice Report

Three Actions For Customer Engagement As Buying Behavior Evolves

July 10th, 2020
Amy Bills, VP, Principal Analyst
Amy Bills VP, Principal Analyst

Summary

The potential changes to the post-sale lifecycle resulting from evolving buying behaviors can be challenging for B2B organizations. Expectations set during the buyer’s journey carry over to the customer journey, creating requirements for customer marketing, customer experience, and customer success teams to enhance their activities. In this report, we describe three specific actions that practitioners can take to improve post-sale customer engagement.

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