Summary
While the interest in metrics is growing, eBusiness managers struggle to understand what to measure and how to use those metrics. Effective use of metrics can help in dozens of key areas, including search marketing, home page navigation and design, and feature and functionality decisions. To make their metrics actionable, eBusiness managers must obsess over the basics like conversion rates and then fill in the gaps using customer feedback surveys and search data.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).