Summary
B2B buyers don’t want your products; they want to solve their business problems, and it is the job of marketers to convince buyers that purchasing your organization’s products and services are the best way to achieve this. But many B2B marketing leaders succumb to inside-out thinking and believe that customers simply need what they offer. This report highlights the common challenges that companies must overcome to shed this perspective and drive growth and demonstrates how the Forrester Campaign Framework and the Campaign Implementation Process empower marketing leaders to drive the customer-obsessed growth engine.
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