Trends Report

Three Revenue Tech Categories Converge Into One: Revenue Orchestration Platforms

Revenue Orchestration Platforms Prioritize A Unified Seller Experience

April 5th, 2024
Anthony McPartlin, Principal Analyst
Anthony McPartlin Principal Analyst
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
With contributors:
Cristina De Martini , Kate Leggett , Steve Silver , Paul Ferron , Hannah Bradbury , Julia Swerdlow , Ellen Lind

Summary

Convergence of functionality across the key providers in sales engagement, conversation intelligence (CI), and revenue operations and intelligence platforms has evolved to the point at which these three functionality categories can now be found in one platform that buyers can purchase. This report introduces the new category of revenue orchestration platforms, exploring the factors that drove this convergence, the core processes and capabilities these platforms support, and what this means for technology owners within or enabling revenue functions.

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