Data Snapshot

TikTok Weekly Usage Surpasses YouTube Among US Gen Z Teens

November 16th, 2023
With contributors:
Benjamin Nagle , Peter Harrison

TikTok’s surge in popularity over the past three years has earned it a top spot as the most used “social media” platform among US teens. Despite experiencing a slight decrease in share of weekly users from 2022, TikTok surpassed YouTube for the first time, according to Forrester’s youth data from 2019 through 2023. This, in part, is because YouTube saw a 3-point year-over-year drop in weekly usage — now at 66% among US teens. Other platforms that saw varying degrees of growth with this cohort in 2023 are Facebook (+9 points), Snapchat (+1 point), and Instagram (+2 points). This is a snapshot of Forrester’s data on US online youths’ weekly usage of popular social media platforms.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.