Trends Report

Brands Must Understand Consumer Energy To Ignite A Connection With Isolated Consumers

March 23rd, 2020
Anjali Lai, null
Anjali Lai


US online adults’ Consumer Energy Index scores have dropped on all four dimensions and show a shift toward isolation and distrust since March 2018. While consumers still have an appetite for novelty, they don’t have the energy for “your” next big thing. Lower overall energy means consumers aren’t immediately looking for new products and services; they want reassurance that brands are there for them, not just there to sell. Brands that engage empathetically with their consumers have an opportunity to instill trust by placing consumer well-being above their company’s finances.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.