Summary
We reviewed 100 US retailers across several categories to evaluate the current state of alternative payments acceptance; the evaluation covered 10 alternative payment methods, including digital payments and installment plans. PayPal is the most accepted digital payment type, with 83% of the retailers we evaluated offering it; Apple Pay is the second-most popular digital payment method among the retailers we evaluated. Installment payments are a growing trend in US retail payments. Some retailers are breaking alternative payments free from the confines of the checkout page to promote their availability and encourage consumers to convert.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).