US And UK Retailers: Use Your Mobile Touchpoints To Make Consumers Feel More Comfortable In Your Store, Post-COVID-19

As US and UK consumers increasingly rely on their smartphones, retailers with strong mobile sites have a cost-effective way to support shoppers and drive conversion. In light of the pandemic, consumers are more likely than ever to prefer using their own devices for in-store shopping activities: 19% of US online adults report they are using contactless payments more as a result of COVID-19 to avoid touching screens and hardware in stores. As store locations reopen, retailers should use mobile to optimize the shopping experience, reduce the need for person-to-person contact, and make consumers feel more comfortable entering physical stores. Retailers must expose their inventory, offer curbside pickup, and enable touchless payments and digital receipts to keep shoppers feeling safe during their shopping journey, whether it’s prior to entering the store, while shopping, or during the transaction.