Trends Report

UK Consumers Keep Calm And Carry On

May 15th, 2020
Michelle Beeson, null
Michelle Beeson


We asked UK online adults about their financial situation and spending patterns during the pandemic lockdown; CMOs should read this to understand their concerns and needs. Thanks to COVID-19, 67% of UK online adults are anxious about the economy; 38% are reviewing their spending and financial situation to prepare for the economic impact, post-pandemic. UK consumers are focusing on necessary spending, which now includes in-home on-demand entertainment alongside groceries and household products. During this time, UK consumers want the companies they interact with to give them valuable information about operations/opening hours as well as advice on health, well-being, and their financial situation.

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