UK Consumers Keep Calm And Carry On

May 15th, 2020

Summary

We asked UK online adults about their financial situation and spending patterns during the pandemic lockdown; CMOs should read this to understand their concerns and needs. Thanks to COVID-19, 67% of UK online adults are anxious about the economy; 38% are reviewing their spending and financial situation to prepare for the economic impact, post-pandemic. UK consumers are focusing on necessary spending, which now includes in-home on-demand entertainment alongside groceries and household products. During this time, UK consumers want the companies they interact with to give them valuable information about operations/opening hours as well as advice on health, well-being, and their financial situation.

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