Trends Report

A Glossary For Augmented Reality

June 4th, 2020
Julie Ask, null
Julie Ask


This augmented reality (AR) glossary helps digital business professionals understand the current state of AR experiences and navigate our upcoming research on them. Led by Apple, Google, and Samsung, the mobile ecosystem giants have built an AR ecosystem that delivers magical experiences today. Android and iOS experiences now support multiple 3D images, tracking, occlusion, and overlaying digital content on both vertical and horizontal flat services.

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