Trends Report

Trend: Ambient Technologies Extend Engagement From The Screen To The Environment Around You

August 7th, 2020


Forrester is covering the key technology trends that CIOs should be attuned to in 2020, including ambient technologies. To better understand how they represent the future of digital experience and the internet of things, CIOs must look at their history, current state, and future direction. Complex apps and sites delivered via screens create cognitive overload for customers and workers; they also often lack user context, especially about the physical environment. Ambient technologies, such as extended reality, wearables, and connected products, can add more physical context to digital interactions at work and at home. In the next five years, ambient technologies will enable firms to engage with worker and customer needs in context to complement apps on screens; in the next 10 years, they will allow firms to build a digital personality that embodies their values for taking care of customers and empowering workers. Pilot ambient experiences for customers and workers, building on today’s virtual assistant capabilities and identifying the architectural and infrastructure impediments that you need to fix. Move toward developing a distinct digital personality that delivers your firm’s value promise. And schedule an inquiry with Brian Hopkins for further advice.

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