Predictions Report

Predictions 2021: B2B Sales

October 23rd, 2020
Mary Shea, PhD, null
Mary Shea, PhD
Jay McBain, null
Jay McBain
With contributors:
Caroline Robertson , Jennifer Zhang


In 2021, B2B sellers and sales leaders will continue to evolve their methods and strategies in the face of pandemic-related challenges. COVID-19 will continue to increase the pressure on B2B sellers to accommodate new buyer preferences and distribution choices, and sales tech buyers will demand more value from their core technology partners. 2021 will be the year for sales tech consolidation as vendors respond to market demands and opportunities. In this report, we explore Forrester’s predictions for B2B sales in 2021.

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