The Empowered Customer Is Green

November 3rd, 2020
and Lexie Lawhon


CMOs need to understand the importance of their stance on environmental sustainability to highly empowered customers. Our latest research reveals a strong correlation between consumer empowerment and their desire to buy environmentally sustainable brands

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.