Trend Report

To Digitally Transform, Government Agencies Must Start By Becoming Customer-Obsessed

Embrace Outside-In Thinking To Overcome Execution Barriers And Fulfill Your Mission

 and  four contributors
Feb 24, 2020

Summary

An independent review of the Australian Public Service (APS) revealed the need for servicewide transformation — both short-term change and long-term reform — to better serve Australians and improve their customer experience (CX). The findings apply well beyond Australia; government agencies around the globe lag their private-sector counterparts in embracing digital transformation to deliver positive CX. CIOs, especially in the public sector, can use the insights in this report to accelerate their own digital transformation efforts, improve CX, and ensure mission success.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).