Summary
Gone are the days when digital business leaders had a simple mandate to maintain an organization’s websites and apps — with money to spend but no ownership of profits and losses (P&L). Data from Forrester’s Digital Business Strategy Survey, 2022 shows that today’s digital business leaders have wider mandates and stronger momentum on their side. This data overview reveals key findings about what organizations ask of their digital business and strategy (DB&S) leaders, and how those leaders are taking command of digital initiatives — increasingly focused on innovating and even reshaping entire companies and industries.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).