Data Overview Report

Today’s Digital Business Leaders Have Wide Mandates And Strong Momentum

May 17th, 2023
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
AV
Ashley Villarreal
With contributors:
David Hoffman , Tiffany Do , Jen Barton

Gone are the days when digital business leaders had a simple mandate to maintain an organization’s websites and apps — with money to spend but no ownership of profits and losses (P&L). Data from Forrester’s Digital Business Strategy Survey, 2022 shows that today’s digital business leaders have wider mandates and stronger momentum on their side. This data overview reveals key findings about what organizations ask of their digital business and strategy (DB&S) leaders, and how those leaders are taking command of digital initiatives — increasingly focused on innovating and even reshaping entire companies and industries.

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