Best Practice Report

Top 15 Tactics For A Compelling CX Business Case

Tips For Creating A Meaningful And Measurable Case For CX Investment

June 7th, 2024
With contributors:
Martin Gill , Georgia Caplice , Ellen Lind


Building a compelling business case for investing in customer experience (CX) can be difficult. Without a solid business case, however, CX leaders often struggle to get their organization to invest in improving experiences. In this report, we outline 15 tactics and share key tools that will help CX leaders overcome common hurdles and make a meaningful, measurable, successful case for investing in CX.

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