Summary
Webinars are now a favored communications vehicle for tech marketers. The most successful tech marketers do more than just "create webinars" and demonstrate products; they position these events in the optimal phase of the buyer's journey. They also target the key players in buying decisions, taking into account how customers prefer to consume webinars. Webinars are becoming a successful vehicle for thought leadership and helping prospects find top-performing vendors as they research their business problems and outcomes. Webinar content can also be reused in other forms as part of tech marketers' overall content management strategy.
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