Best Practice Report

Top Ten Channel Demand Best Practices

June 10th, 2021
With contributors:
Maria Chien , Dara Schulenberg


One of the top priorities facing B2B channel marketing organizations is establishing a channel marketing and demand strategy that drives the desired level of demand program engagement, performance, and ROI across the partner ecosystem. This requires preparing and planning for channel demand success and establishing alignment across key internal functions and with external partners. Suppliers must understand key best practices and trends and the rising impact of channel demand best practices and trends, from digital marketing transformation to improving channel lead management visibility and performance. In this report, we detail how channel marketing leaders must evaluate themselves against 10 best practices and trends and identify critical gaps or areas for future improvement and growth.

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