Best Practice Report

Top Ten Channel Demand Best Practices

June 10th, 2021
With contributors:
Maria Chien , Dara Schulenberg

Summary

One of the top priorities facing B2B channel marketing organizations is establishing a channel marketing and demand strategy that drives the desired level of demand program engagement, performance, and ROI across the partner ecosystem. This requires preparing and planning for channel demand success and establishing alignment across key internal functions and with external partners. Suppliers must understand key best practices and trends and the rising impact of channel demand best practices and trends, from digital marketing transformation to improving channel lead management visibility and performance. In this report, we detail how channel marketing leaders must evaluate themselves against 10 best practices and trends and identify critical gaps or areas for future improvement and growth.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.