Essentials Report

Topic Overview: Interactive Marketing In A Downturn

How To Justify Your Digital Budget When The Market Is Low

November 19th, 2008
With contributor:
Angie Polanco

Summary

In these uncertain times, marketers expect to cut 3% of their overall marketing budgets. As an interactive marketer, how do you protect your digital budget and ensure funding for future campaigns? By constructing a business case of both numbers and success stories. This Topic Overview is designed to point you to relevant Forrester research that will help you justify your digital budget when the market is low.

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