Toward A Greener Marketing Ecosystem

Brands, agencies, media, and tech companies are acting to reduce the marketing and advertising industry’s carbon footprint. Doing so isn’t only the new industry challenge — it’s a way to differentiate. While defining standard data measurement and KPIs for digital and media decarbonation remains a work in progress, companies that tackle and anticipate the challenge now will gain a competitive advantage. Read this report to understand how to improve the environmental sustainability of B2C marketing, implement best practices to reduce the carbon footprint of ads and campaigns, and create a greener marketing ecosystem with key innovative partners.