Best Practice Report

Trailblazers Of The Top Five Retail Tech Trends

Leading Retailers Invest In Tech For Customer Experience And Operational Excellence

January 2nd, 2019
With contributors:

Summary

Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel, personalization, analytics, digital store capabilities, and the more nascent artificial intelligence (AI). Some leading retailers have already launched impressive initiatives in these areas — in some cases, with positive results. This report gives digital business strategy pros examples of how to apply these technologies to their own businesses.

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