Best Practice Report

Trailblazers Of The Top Five Retail Tech Trends

Leading Retailers Invest In Tech For Customer Experience And Operational Excellence

January 2nd, 2019
Claudia Tajima, null
Claudia Tajima
With contributors:
Fiona Swerdlow , Sucharita Kodali , Rob Koplowitz , Carl Finkbeiner


Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel, personalization, analytics, digital store capabilities, and the more nascent artificial intelligence (AI). Some leading retailers have already launched impressive initiatives in these areas — in some cases, with positive results. This report gives digital business strategy pros examples of how to apply these technologies to their own businesses.

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