Best Practice Report

Transforming Supplier-To-Partner Communications

January 1st, 2018


Because partners typically work with numerous suppliers, they receive a large volume of supplier communications. Communications sent by suppliers are often never read, and even messages that require action languish forgotten in recipients’ inboxes. Effective partner communications require a continuous, conscious effort to increase partner engagement through thoughtful timing, delivery and messaging. In this report, we present the Partner Communications Framework, which provides a step-by-step process and related best practices that channel organizations can use to manage effective supplier-to-partner communications.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.