Summary
Because partners typically work with numerous suppliers, they receive a large volume of supplier communications. Communications sent by suppliers are often never read, and even messages that require action languish forgotten in recipients’ inboxes. Effective partner communications require a continuous, conscious effort to increase partner engagement through thoughtful timing, delivery and messaging. In this report, we present the Partner Communications Framework, which provides a step-by-step process and related best practices that channel organizations can use to manage effective supplier-to-partner communications.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).