Summary
At the dawn of a new year, travel firms that rely on the US will be selling to a market whose population has a decidedly cloudy outlook. Between Q4 2007 and Q4 2008, the number of US online travelers who said their personal financial conditions had worsened doubled. Twenty-eight percent of US online consumers are thinking about cancelling a personal or leisure trip planned for the first six months of the year. Travel sellers must deliver tangible value in their digital channels or risk failure.
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