Trends Report

Treating Wireless Email Headaches

Before You Mobilize More Employees — Expand Your Wireless Email Support

April 17th, 2008
With contributors:
Heidi Shey , Madiha Ashour , Ellen Daley


Today, wireless email has been deployed or is being deployed by 85% of enterprises in North America and 70% in Europe — and growth is continuing in more regions, into small and medium-size businesses (SMBs), and deeper into enterprises as mobility extends down the corporate pyramid. However, the wireless email landscape is complicated — no email system easily pushes email out to all devices — and the result is pain and cost for IT managers. And it's only getting harder. New devices, such as the iPhone and eventually those powered by Google's Android, are exacerbating this murky world even further. Additionally, carriers are refreshing their inventory every six months. What should an IT manager do? First, understand that organic growth from your employees is hard to manage. To prepare for the long haul, revisit your mobile email policy, which should spell out what users, device operating systems, applications, and levels of security are supported, and focus on consolidating platforms to simplify ongoing management operations.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.