Summary
Business process professionals recognize master data management (MDM) as a critical enabler to deliver optimized business processes and trusted business insights. But ownership of MDM remains in the wrong hands within most organizations. IT still drives and owns the majority of MDM strategies, but it's time for business process pros to wake up and smell the dirty data. Without taking responsibility and accountability for the delivery of trusted master data, your business process improvement, business optimization, and decision support efforts will continue to underperform.
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