Summary
Uncertain economic conditions, wavering markets, and tight budgets are increasing the pressure on digital teams to deliver better experiences and increased sales through digital touchpoints. From deepening customer engagement to driving revenue and delivering innovative solutions to any number of customer and business problems, digital teams need to prioritize their time and budget. In this research, we explore what the state of the economies, digital disruption, and empowered customers mean for the priorities of digital business strategy executives at Australian and New Zealand retail banks in 2016.
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