Trust Is A Hard Currency That Suppliers And Partners Must Leverage Now

With the continued rise in the importance of partner ecosystems, many B2B organizations increasingly rely on partners for a significant portion of revenue, customer reach, and innovation. Business leaders don’t always fully appreciate that cultivating trust among partners is necessary for winning business, sustaining long-term relationships, and building a strong brand. Partners can play a leading role in transferring their buyer trust to suppliers, and suppliers can transfer their buyer trust to partners, but partners and suppliers can also erode trust through misdeeds and missteps. This report explains the importance of trust in B2B relationships and how it transfers across buyers, partners, and suppliers.