Best Practice Report

Tune Out The Noise To Reap TV Advertising’s Rewards

No Matter How You Define It, Television Continues To Deliver Full-Funnel Benefits

May 16th, 2023
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
With contributors:
Emily Collins , Melissa Bongarzone , Lexie Lawhon , Shayna Neuburg

Summary

Today, television is accessible in many forms across various devices, including smart TVs and smartphones. But the TV advertising industry has not evolved to solve for audiences’ fragmentation or marketers’ needs. This report helps marketers refocus on the still-universal truths of TV to adapt their planning, buying, and optimization practices for the evolving medium.

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