Trends Report

Turn Data Monotony Into Data Mastery: Cultivate An Insights-Driven Culture

A RoleView Report Using Forrester's Technographics® 360 Methodology

March 24th, 2016
Anjali Lai, null
Anjali Lai
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:
Reineke Reitsma , Kyle Steinhouse , Theresa Pappafotopoulos , Xiaotong Duan , Matthew Izzi


Employees worldwide constantly engage with data, and they perceive it to be central to their daily work. Their companies urgently execute on data-driven strategies in a race for better and faster results. However, certain obstacles prevent individuals — at the top and bottom of the organization — from eliciting trustworthy, actionable insight. This report applies Forrester's Technographics 360 methodology to reveal how employees use and perceive data and to identify how CIOs can build a smarter, data-ready workforce.

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