Summary
Across the globe, more and more consumers are interacting socially than ever before. When it comes to loyalty, social channels provide an opportunity for brands to engage with members beyond the transaction, and encourage awareness, advocacy, and ideally, emotional loyalty. To date, the value of socializing loyalty programs is still evolving and most companies are still largely in exploratory phases. This report helps marketers understand the benefits of leveraging social channels in conjunction with their loyalty programs.
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