Summary
Like in all good games of cat and mouse, consumers elude advertising while smart media and technology types come up with ever more ways to reach them. New and personal means of communications and marketing follow consumers wherever they go. The power to reach consumers everywhere comes with responsibility: to be meaningful everywhere. Marketers can overcome consumer wariness with Ubiquitous Marketing, which offers a reciprocal, successive, contextual dialogue. Ubiquitous Marketing is the next frontier in integrated campaigns and customer relationship management, and its early adopters will develop a lasting advantage in their markets.
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